A Study on Impact of Sales Promotion Activities by Future Group on Consumers’  Buying Behaviour

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Reference from websites-

1. https://www.demandjump.com/blog/what-is-consumer-buying- behavior#:~:text=Consumer%20Buying%20Behavior%20refers%20to,a%20variety%20 of%20other%20actions.
2. https://www1.udel.edu/alex/chapt6.html
3. https://clootrack.com/knowledge_base/types-of-consumer-behavior/
4. https://study.com/academy/lesson/what-is-consumer-buying-behavior-definition-types-
5. https://www.business2community.com/consumer-marketing/six-stages-consumer- buying-process-market-
6. https://www.yourarticlelibrary.com/business/11-important-techniques-of-sales- promotion/1119
7. https://blog.bannersnack.com/13-sales-promotion-techniques-case-studies/
8. https://www.economicsdiscussion.net/marketing-management/sales-promotion-tools- and-techniques/31949
9. https://en.wikipedia.org/wiki/Sales_promotion
10. https://www.intechopen.com/books/cyberspace/research-design-and-methodology

Reference from Text Books-

1. (Neil Rackham, 06/1996) On Spin Selling.
2. (Belch, 2017) Advertisement and Promotion.
3. Charles M Futrell, Fundamental of Selling
4. Royden H L, Pearson Education (Singapore) Pte. Ltd.-Delhi on Real Analysis
5. Wright R, publisher- Cengage Learning March 2006 on Consumer Behaviour

Reference from News/Magazines/NEWS Papers-

1. Future Group’s Big Bazaar launches Smart Search sale to begin from September 1.
MON, AUG 28, 2017. Big Bazaar Smart Search Sale Will Commence Soon And We
Tell You All About It.
2. The five-day Big Bazaar ‘Mahabachat’ sale will open on Saturday, August 11. Big Bazaar
has announced cashback up to Rs 1,200 on digital wallets. Corporates NDTV Profit
TeamUpdated: August 10, 2018 08:09 pm IST.
3. Kishore Biyani takes cues from Jack Ma, to replicate Alibaba’s promotion model in
India. Sagar Malviya & Shambhavi Anand | ET Bureau | Jan 23, 2018, 11:25 IST
4. Brand Factory launches digital IP, ‘Brand stock exchange’ The digital campaign is promoted by IdeateLabs. ETBrandEquity. September 02, 2019, 18:28 IST.

Reference from my own previous Research Paper-

1. Research paper entitled “A Study on Changing Consumer Perceptions towards Organised Retailing from Unorganised Retailing in Raipur City. Chhattisgarh” presented on International Seminar on Evolving Management Strategies for India’s Economic GROWTH at Oriental College of Management on May, 2015.
2. Research paper entitled “Retailing in India” published on monthly journal at Sai College,
Bhilai (C.G.) Feb-2012.
3. Research Paper entitled “Study on Organised and Unorganised Retailing in Raipur City” presented at National Conference organised by Awadhesh Pratap University, Reewa (M.P.) on April- 2012.
4. Research paper entitled “A Study on Consumer Behavior in Retail Industry” presented at
KITE, Raipur on Feb-2012.
5. Research paper entitled “Impact of globalization on Consumer Buying Behavior with competitive strategy change in food retail Industry” presented at International Conference organised by Ajay Kumar Garg Institute of Management, Ghaziabad (U.P.) on Jan-2011published by Macmillan.
6. Research paper entitled “Requirement of Knowledge Management in today’s Retail Industry” presented at International Conference organised by Ajay Kumar Garg Institute of Management, Ghaziabad (U.P.) on Oct.-2011published by Macmillan.
7. Research paper entitled “Recent trends in Management and Technology” presented at
Shri Rawatpura Sarkar Group of Institutions, Raipur (C.G.) on Jan-2011.

Publications Based on Research Study

1. Research Paper entitled “A Study on Role of Sales Promotion on Consumers’ Buying Behavior” presented at National Research Conference, Organised by S.K.N. Singhad School of Business Management, Pune (Maharashtra), published at special issue of journal SANKALAN, Volume-2, Issue-2, ISSN-2454-9266 on November 2016- April
2017.
2. Research paper entitled “Development of Scale for Impact of Sales Promotion on Consumers’ Buying Behaviour (ISPCBB)” published in International Journal of Research and Analytical Reviews (IJRAR) volume-5, E-ISSN 2348-1269, P-ISSN 2349-
5138 on October, 2018.
3. A Study On Role Of Sales Promotion on Consumer Buying Behavior (With The
Reference Of Future Lifestyle Fashion) at 10th International Conference of Business

Management, organized by Prestige Institute of Management, Gwalior (M.P.) on
January, 2019.
4. “A Study on Impact of Sales Promotion on Consumer Buying Behavior in Digital Age” (Study based on Future Retail Limited.) Under Review at 3rd National Marketing Seminar on “Marketing in Digital India: Trends, opportunities and Challenges” on 16th March, 2019. Organized by Prestige institute of Gwalior, M.P.